Meet our team of entrepreneurs, doctors, and world-class coaches.

At Shared Practices, we're known for being a transformative catalyst for dental practice owners, future owners, and students alike. We are not merely a coaching resource; we are part of your dental success story. In our dynamic ecosystem, your ambitions and dreams become our relentless pursuit.

United by a passion for practice ownership

Our foundation rests on the belief that success is best achieved through collaboration and shared wisdom. Like-minded professionals converge here to exchange insights, strategies, and experiences that ignite transformation. With a focus on data driven growth, Shared Practices fosters an environment where your goals become our collective mission.

Whether you’re seeking to refine your leadership skills, amplify your business acumen, or explore innovative avenues, Shared Practices provides the roadmap to unlock your true potential.

Join us in this empowering journey of growth, connection, and achievement. Together, we forge ahead, driven by the shared passion for your success.

The Shared Practices Team

Meet the minds revolutionizing the industry and guiding dental professionals like you to unparalleled success here at Shared Practices.

George Hariri

Managing Partner

Dr. George Hariri’s passion for combining dentistry and business began during his time in dental school, where he resolved to “specialize in business.” This unique perspective set the foundation for his career as a thought leader in dental practice management. After graduating from Midwestern University-AZ, George acquired his first dental practice in 2018, launching a journey of innovation and discovery.

As a practice owner, George developed Precision Growth Pathways, the Shared Practices unique growth methodology. This philosophy transforms data into actionable insights, empowering dentists to optimize operations, elevate patient experiences, and achieve sustainable, predictable growth.

In 2023, George published Dental Moneyball, a guide that outlines Precision Growth Pathways and provides a practical framework for scaling practices. The book has become a foundational resource for dentists looking for business success.

Today, George serves as Chief Financial Officer of Shared Practices Group (SPG), where he applies his expertise in finance and marketing to support the organization’s mission of becoming a leading dental support organization (DSO).

George Hariri

Managing Partner

Dr. George Hariri’s passion for combining dentistry and business began during his time in dental school, where he resolved to “specialize in business.” This unique perspective set the foundation for his career as a thought leader in dental practice management. After graduating from Midwestern University-AZ, George acquired his first dental practice in 2018, launching a journey of innovation and discovery.

As a practice owner, George developed Precision Growth Pathways, the Shared Practices unique growth methodology. This philosophy transforms data into actionable insights, empowering dentists to optimize operations, elevate patient experiences, and achieve sustainable, predictable growth.

In 2023, George published Dental Moneyball, a guide that outlines Precision Growth Pathways and provides a practical framework for scaling practices. The book has become a foundational resource for dentists looking for business success.

Today, George serves as Chief Financial Officer of Shared Practices Group (SPG), where he applies his expertise in finance and marketing to support the organization’s mission of becoming a leading dental support organization (DSO).

Suzanne Rassy

VP of Operations

Beginning as a dental assistant, Suzanne discovered her passion for the business facet of dentistry, advancing to a Business Manager role where she honed her skills in team leadership and streamlined systems for practice growth. She transitioned to consulting in 2003 and spent a decade with Mercer Advisors, initially managing consultant education, and later as the “coach to the coaches,” devising impactful strategies for practices. Suzanne’s tenure also included developing practice growth tracking software and teaching at renowned institutions like the Spear Center. From joining Patterson Dental in 2013 as an educator to establishing her own coaching business in 2015, she’s transformed practices nationwide with her balanced approach. Now, as the VP of Operations at Shared Practices, Suzanne continues her mission to provide comprehensive education on the business side of dentistry for doctors and team members alike, ensuring practice growth is inevitable.

Suzanne Rassy

VP of Operations

Beginning as a dental assistant, Suzanne discovered her passion for the business facet of dentistry, advancing to a Business Manager role where she honed her skills in team leadership and streamlined systems for practice growth. She transitioned to consulting in 2003 and spent a decade with Mercer Advisors, initially managing consultant education, and later as the “coach to the coaches,” devising impactful strategies for practices. Suzanne’s tenure also included developing practice growth tracking software and teaching at renowned institutions like the Spear Center. From joining Patterson Dental in 2013 as an educator to establishing her own coaching business in 2015, she’s transformed practices nationwide with her balanced approach. Now, as the VP of Operations at Shared Practices, Suzanne continues her mission to provide comprehensive education on the business side of dentistry for doctors and team members alike, ensuring practice growth is inevitable.

Caitlin Embree

Dental Business Coach

Caitlin fell in love with dentistry after taking a Patient Care Coordinator position, upon graduating from the University of Washington in 2014. Prior to her role as a coach with Shared Practices, she spent many years as a Treatment Coordinator before eventually becoming an Office Manager in a busy group practice near downtown Seattle.

After relocating to Arizona in 2020, Caitlin transitioned to a coaching role with Shared Practices as the program was first launching. Her experience in dentistry, coupled with her background in business management and service, made her a natural fit for practice management coaching and team development. She has since joined The Shared Practices Podcast as a co-host on the ‘Coaches Corner’ segment, where she discusses key topics that are impacting dentists and their teams today.

Caitlin loves coaching because it allows her to see a dentist’s vision and help them execute on the steps it takes to grow their practice to where they want it to be. She gets fulfillment from building relationships with dental team members and coaching them to reach their fullest potential in their own roles. She continues to bring clear direction to every client she meets and serves as a compassionate sounding board to all clients and their teams.

Caitlin Embree

Dental Business Coach

Caitlin fell in love with dentistry after taking a Patient Care Coordinator position, upon graduating from the University of Washington in 2014. Prior to her role as a coach with Shared Practices, she spent many years as a Treatment Coordinator before eventually becoming an Office Manager in a busy group practice near downtown Seattle.

After relocating to Arizona in 2020, Caitlin transitioned to a coaching role with Shared Practices as the program was first launching. Her experience in dentistry, coupled with her background in business management and service, made her a natural fit for practice management coaching and team development. She has since joined The Shared Practices Podcast as a co-host on the ‘Coaches Corner’ segment, where she discusses key topics that are impacting dentists and their teams today.

Caitlin loves coaching because it allows her to see a dentist’s vision and help them execute on the steps it takes to grow their practice to where they want it to be. She gets fulfillment from building relationships with dental team members and coaching them to reach their fullest potential in their own roles. She continues to bring clear direction to every client she meets and serves as a compassionate sounding board to all clients and their teams.

Lori Williams

Dental Business Coach

Lori’s journey in dentistry began 17 years ago, as patient care coordinator and rapidly evolved into the role of office manager. During that time, she played a vital role in transforming a solo doctor dental practice into a thriving multi-doctor practice. As the practice continued to grow, she took on more of a
regional manager role in a newly formed dynamic DSO group. IN her new role, Lori contributed significantly to new acquisitions by establishing essential systems and protocols that were instrumental in the successful integrations.

Her passion lies in nurturing positive team cultures and assisting dedicated doctors in optimizing production and collections. Lori’s ultimate goal is to build strong personal connections and empower individuals to discover their self-worth, confidence, and purpose.

As a coach at Shared Practices, Lori aligns perfectly with the mission of equipping dentists and their teams with the tools and knowledge to achieve their deepest aspirations in life.

Lori Williams

Dental Business Coach

Lori’s journey in dentistry began 17 years ago, as patient care coordinator and rapidly evolved into the role of office manager. During that time, she played a vital role in transforming a solo doctor dental practice into a thriving multi-doctor practice. As the practice continued to grow, she took on more of a
regional manager role in a newly formed dynamic DSO group. IN her new role, Lori contributed significantly to new acquisitions by establishing essential systems and protocols that were instrumental in the successful integrations.

Her passion lies in nurturing positive team cultures and assisting dedicated doctors in optimizing production and collections. Lori’s ultimate goal is to build strong personal connections and empower individuals to discover their self-worth, confidence, and purpose.

As a coach at Shared Practices, Lori aligns perfectly with the mission of equipping dentists and their teams with the tools and knowledge to achieve their deepest aspirations in life.

Traci Roland

Dental Business Coach

Traci embarked on her journey in dentistry over 25 years ago working as a treatment coordinator/manager in a private practice where she honed her skills in management. It was during this time that she developed a deep appreciation for the intricacies of dental practice operations.

Driven by a desire to contribute more to the field, Traci crossed paths with a forward-thinking dentist who was actively acquiring practices to build a small-scale DSO. During this transformative period, Traci was instrumental with the expansion of the organization from just four practices to an impressive network of eleven: taking on roles such as Regional Manager, Deputy Director of Operations, and Practice Acquisition Director.

Traci has found her true calling as a Practice Coach at Shared Practices. She thrives on helping dental professionals and their teams reach new heights, optimize operations, identify growth opportunities, and foster a culture of excellence. She is committed to empowering doctors and their staff to grow, improve patient care, and navigate the complexities of modern dental practice management.

Traci Roland

Dental Business Coach

Traci embarked on her journey in dentistry over 25 years ago working as a treatment coordinator/manager in a private practice where she honed her skills in management. It was during this time that she developed a deep appreciation for the intricacies of dental practice operations.

Driven by a desire to contribute more to the field, Traci crossed paths with a forward-thinking dentist who was actively acquiring practices to build a small-scale DSO. During this transformative period, Traci was instrumental with the expansion of the organization from just four practices to an impressive network of eleven: taking on roles such as Regional Manager, Deputy Director of Operations, and Practice Acquisition Director.

Traci has found her true calling as a Practice Coach at Shared Practices. She thrives on helping dental professionals and their teams reach new heights, optimize operations, identify growth opportunities, and foster a culture of excellence. She is committed to empowering doctors and their staff to grow, improve patient care, and navigate the complexities of modern dental practice management.

Alison Lewis

Dental Business Coach

Alison is a Dental Business Coach at Shared Practices with a deep-rooted passion for the dental industry. Her journey began in 2018 as a dental assistant, where she developed a strong foundation in clinical operations. Subsequently, she transitioned into office management and regional management roles for a prominent private practice company. This experience provided her with invaluable insights into the complexities of practice management and leadership. Alison thrives on helping dental practices achieve optimal efficiency and profitability while fostering a
positive and fulfilling work environment.

Alison Lewis

Dental Business Coach

Alison is a Dental Business Coach at Shared Practices with a deep-rooted passion for the dental industry. Her journey began in 2018 as a dental assistant, where she developed a strong foundation in clinical operations. Subsequently, she transitioned into office management and regional management roles for a prominent private practice company. This experience provided her with invaluable insights into the complexities of practice management and leadership. Alison thrives on helping dental practices achieve optimal efficiency and profitability while fostering a
positive and fulfilling work environment.

Nicole Jiran

Dental Business Coach

Nicole began her dental career over 20 years ago as a dental assistant and quickly fell in love with the profession. Over the years she worked her way through nearly every administrative role — patient care coordinator, recare coordinator, financial coordinator, HR, office manager, and eventually director. Along that path she discovered what truly motivates her: building systems that make each day run smoother, strengthening team unity and communication, and creating environments where both teams and patients feel exceptionally well cared for.

Early in her career, Nicole was influenced by a dental coach who changed how she viewed leadership and practice culture. That experience planted the seed — she knew she wanted to make that kind of impact in the future.

Today, Nicole’s passion is helping dental teams evolve, operate with ease, elevate the day-to-day experience, and ultimately deliver exceptional care to the patients who trust them.

Nicole Jiran

Business Dental Coach

Nicole began her dental career over 20 years ago as a dental assistant and quickly fell in love with the profession. Over the years she worked her way through nearly every administrative role — patient care coordinator, recare coordinator, financial coordinator, HR, office manager, and eventually director. Along that path she discovered what truly motivates her: building systems that make each day run smoother, strengthening team unity and communication, and creating environments where both teams and patients feel exceptionally well cared for.

Early in her career, Nicole was influenced by a dental coach who changed how she viewed leadership and practice culture. That experience planted the seed — she knew she wanted to make that kind of impact in the future.

Today, Nicole’s passion is helping dental teams evolve, operate with ease, elevate the day-to-day experience, and ultimately deliver exceptional care to the patients who trust them.

Emily Richards

Dental Business Coach

With 17 years of experience in dentistry, Emily is inspired by the meaningful impact dental professionals make within their communities. Beginning her career as a dental assistant, she quickly knew dentistry would be her forever path. After assisting, she went on to work in multiple roles within private general and pediatric practices, gaining a well-rounded perspective of the profession. Today, she loves listening to a practitioner’s vision and creating a clear, simple path to help turn those dreams into reality. Nothing lights Emily up more than seeing an individual’s potential fully realized and being a part of a client’s journey toward achieving their aspirations. She is deeply invested in helping her clients reach both their personal and professional goals.

Emily Richards

Dental Business Coach

With 17 years of experience in dentistry, Emily is inspired by the meaningful impact dental professionals make within their communities. Beginning her career as a dental assistant, she quickly knew dentistry would be her forever path. After assisting, she went on to work in multiple roles within private general and pediatric practices, gaining a well-rounded perspective of the profession. Today, she loves listening to a practitioner’s vision and creating a clear, simple path to help turn those dreams into reality. Nothing lights Emily up more than seeing an individual’s potential fully realized and being a part of a client’s journey toward achieving their aspirations. She is deeply invested in helping her clients reach both their personal and professional goals.

Early in my career I made the decision to specialize in business and I've focused my professional growth on learning all I could about owning and operating a dental practice. My motivation is simple. I wanted Shared Practices to serve as a guide for dentists - helping them create the practice they envision, achieve predictable growth and ultimately live the life that reflects what they value most.

Dr. George Hariri, Managing Partner

The SP Story

Both the idea and the team have grown into something incredible

The Shared Practices Podcast

Our founders joined Shared Practices in early 2017 with the goal of incubating a consulting company inside of a growing audience. For the first year, SP was a podcast before it officially became a consulting company. We officially began working with doctors in 2020. And today, we’ve helped grow the most successful practices in North America.

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